Here is the latest article on Veritas from San Jose Fashion Week magazine.

Impressed and Astounded by Fashion Writer Arriel Ginter

These were the emotions I felt when viewing the mission and drive of Veritas Fashion. More often than not, the world of fashion revolves around the superficial and selfish. But this brand and its founder have breathed new life into the hope for fashion.

The brands mission: “To impact people’s lives by creating a brand that is a catalyst for truth, love and a passion for giving. The Veritas brand is designed and created to bring community together through a combination of the Arts; one painting, one sound, one film, and one word at a time.” How could a line aspire for such effects? The key: to have a great team behind it. Ty Clark founded the concept while in China with his wife and close friends. A need to help others and to impact this world through a passion, he used retail experience at Quiksilver and a network of friends to establish Veritas.

From the "An Expression" Line 2009

Ty’s dream of an Art Fashion Brand has come to life. They have their artistic community immersed into all avenues the fine art has to offer. Known as the Artist Collective; its design influence consists of 20 artists from the film, music, writing, photography, painting, and sculpting industry.  And what an inspiration they provide.

The newest collection “An Expression” featured on their site, www.liveveritas.com, will give any wearer an undeniable urban edgy cool. Ty’s favorite piece created (my personal favorite as well) is the men’s tee “For Brooklyn”. When you see the women, men, children clothes, and accessories you know wearing the graphic images make a statement and impact. Twenty percent of the profit from each item is donated to the Veritas Project.

The Veritas Project fuels events to help complete their vision of serving a greater purpose, a charitable servant hood across the globe.  One of the most near and dear to the founder’s heart is the endeavor at a children’s home in Kenya “Naomi’s Village” under the organization Comfort the Children. Ty reports “[...] in April we were able to raise 18,000$ in one night through Art and Music.  The amount we raised was the exact amount needed to purchase the land.  We were able to visit the site in October where we also connected with an IDP camp that is across the street from where the home is being built and a special needs school where the mothers of the children create and sew shoulder tote bags that are sold here in the states to support the school and pay them a salary.” Simply amazing.

Gossip Girl cast members in Veritas

I love this concept and the astonishing impact it has had so far. I can picture myself in a graphic tee, knowing that I have contributed to something bigger than myself. We often search in life on how to make an impact and here it is. Become a part of the truth. Spreading the truth of other cultures needs and supporting them amounts for no greater reward.

Ty and Mande Clark of Veritas Fashion

“Hope is not a dream, it is not a whim. Hope creates life and it is our job as Artists to observe our world and our communities and create a sense of emotion, experience and action through our gifts. We artists can breed HOPE if we act.”
SAMO4PREZ (Ty Clark)

Here is the actual link to the Article www.sanjosefashionweek.com

Original Veritas Fashion items from the “Chapter One” line are now 50% off including tanks and tunics from the “Becoming Line” and all Children’s clothing!  Yes, thats right you can now buy Boxer, Cops, Face and other Veritas shirts as seen on the cast of Gossip Girl for 50% off.  Visit the site and start your Christmas shopping, remember that 20% of all Veritas profit go to humanitarian efforts.  You can read about The Veritas Project and the efforts we support at THE VERITAS PROJECT.

Some Gossip Girl photos in Veritas

Click on the links below to go directly to the product pages:
WOMENS MENS CHILDRENS

"Good Hearts" EP Cover

Well, I am more than excited to announce that Veritas Artist Collective member Seth Phipott (one of my favorite people on the planet) released his new EP today on iTunes. The EP reflects Philpott’s musical styles and range with a touch of Van Morrison and Harry Connick Jr. to the modern folk rock of his Nashville peers. So do us a favor and download a copy and come out to our Christmas party where Seth will be performing with Ryan Edgar on Dec 12th in Dallas. You can find Seth at these electronic places.
Myspace Facebook Twitter Virb iLike

Seth Philpott

Here are a few pictures from the recent CW Celebration for it’s new series “The Beautiful Life” of Matthew Settle and his beautiful wife Naama Nativ. Matthew is wearing “Moments” from the Veritas “Becoming” line. This shirt is a representation of a painting by Veritas Founder/Designer Ty Clark aka “SAMO4PREZ. Moments is available for 47.00 USD here www.liveveritas.com

You can also view the original pieces by SAMO4PREZ here www.samo4prez.com

Matthew Settle in "Moments" Veritas Fashion T

Matthew Settle and Naama Nativ

Ryan Edgar in Cops by Veritas fashion

Here are a few pictures of Dallas musician Ryan Edgar in Veritas.  Much love to one of our favorite peeps Steve Rokks www.steverokks.com

Please take the time to visit Ryan Edgars Myspace page, have a listen, add him as a friend, go see a show and tell him Veritas fashion sent you.  www.myspace.com/ryanedgar

Ryan Edgar in Cops by Veritas fashion

After you watch the YouTube video below, you will be a Ryan Edgar fan.  Trust me.

To see more pictures join the Veritas Fashion Facebook fan page here www.facebook.com/veritasfashion

Here is a little taste of a few of our Fall/Holiday pieces, I am currently working on our look book to be released next week for all of you. We will actually be selling this collection on line, so keep checking back, I will make the announcement when we put it in the online store. Thanks for all of your continued support and thanks to the Gossip Girl cast for loving our clothing so much.  We will also be holding a number of Trunk Shows around the DFW Metroplex in the next few weeks; Dallas, Ft Worth, Frisco and Flower Mound.  We are also working on the plans for our next major Veritas event to raise support for our dear friends “Falling Whistles”.  Please join our Facebook group for news and updates www.facebook.com/veritasfashion
Ty Clark- aka “samo4prez”

An Expression- Fall 2009

An Expression- Holiday 2009

Here is a glimpse at a few photos from the Fall/Holiday Collection “An Expression”

For Brooklyn- Mens Fall 2009- White Burnout Pocket V

Blue Girl Remix- Womens Holiday- Black Cardigan

Gallery Mascot- Mens- Fall Collection- LS Burnout

Posing- Womens Fall- LS White Burnout Raglan

Here are a few new pictures with two of our favorite actors Penn Badgely and Matthew Settle wearing our shirts. Penn Badgely is photographed wearing “3&D” on set of Gossip Girl while Matthew Settle is photographed at the Inglorious Bastards premier in “Big Birds” you can purchase either of these shirts at www.liveveritas.com

Matthew Settle in "Big Birds" by Veritas Fashion

Penn Badgley in "3&D" by Veritas Fashion

There are more members of WB’s hit show “Gossip Girl” showing up in Veritas fashion t-shirts. This time Matthew Settle wore “Face”, a black burnout crew with the “SAMO4PREZ” designed print to the premiere of “Woodstock” that is Directed by Ang Lee and features Demetri Martin, Dan Fogler, Jonathan Groff, Eugene Levy, Kelli Garner and Liev Schreiber.  Matthew Settle also wore “Senate” a grey 100% pima cotton V-neck on the set of “Gossip Girl”.  We just wrapped up the Fall/Holiday line and are working on our look books and magazine.  Veritas is also getting close to adding the Veritas Artist Collective page on the website so stay tuned.

We will be in Austin this Saturday for a trunk show with “Cooper by Courtney” our favorite dress designer.  You can request an invite “here”.  20% of all Veritas profit from the trunk show will be donated to the Susan G. Komen Foundation 3 Day.

Naama Nativ and Matthew Settle in "Face" by Veritas Fashion

Matthew Settle and Naama Nativ

Naana Nativ, Matthew Settle and Liev Schrerber

Matthew Settle from Gossip Girl and Naana Nativ

Honestly, I don’t know how to even word this post.  My words are failing my thoughts as my fingers try and move in a fluid motion across the keyboard.

This is about music.

This is about sound.

This is about rock and roll.

This is about everything I love,

everything that is music.

My headphones have been currently producing the sounds of; Frightened Rabbit, The Twilight Sad, Glasvegas, The Dead Weather, Sun Kil Moon, Smog, M83, TV on the Radio, Boards of Canada, Jonsi and Alex, Say Hi, Discovery and The Passion Pit all merging with my all time favorites Bowie, Lou Reed, The Velvets, The Dolls, The Smiths, T Rex, The Fall, Joy Division, The Smiths, The Clash, Mott the Hoople and a whole entourage of others.  I create a playlist every drudging half asleep morning of music from my vast and undiscovered library of music that no longer pushes the closet or shelf space but external HD space (3 of them now to be exact) in order to awaken my soul by 12 O’clock.

Once again, a specific duo has absolutely blown my ears into absolute oblivion, to the point where I have to get up and dance singing and shaking to the music that they continue to create.  Not long ago I wrote a post about “The Greatest Band you have never heard of” and they still are!  This creative force in the shape of two individuals are no longer named “Street Hassle”, but now “Touch Tongues” .  Honestly, what the hell is going on in the music world when a force of nature like Touch Tongues isn’t in everyone’s playlist, headphones, IPod or whatever you use to fill your ears with waves.    Last week they uploaded a new songs to their MySpace page that were recorded in a single weekend in a storage shed.  “Instead of a garage band we’re a mini-storage band”  Pierre Krause (The wife) told the Dallas Observer in an article last week.

I know “The Dead Weather” album is brilliant, amazing, I can’t stop listening to it myself.  But “Touch Tounges” is raw, is real, is rock and roll, is right here in Dallas.  This is what Art is all about.  Being an Artist myself, to lock yourself in a mini-storage shed and kick out songs, on your own, at the brilliance they have done.  This is what creating is all about, this is the life of artists, this is the life of stories, this is the life of a generation of middle fingers and change.

Pierre and I go way back, I consider her family.  I have always, for the number of years I have known her, called her the second coming of Patti Smith.  Not only as a vocalist, but as a poet, an absolutely brilliant poet.  You can here bits of Patti in every breath of her vocals while husband Chris is banging out Johnny Thunders, Mark Bolan, Bernard Sumner and Lou Reed guitar riffs to her haunting, yet powerful vocals that even hint at a female Ian Curtis.  The new songs have a Joy Division feel in the sound, which always brings me that excited, yet sorrowful feeling.

Do yourself a damn favor, listen, and go see a show.  Bring a crew out, dress up, go to dance, go with the attitude of visiting the Manchester’s Rafters Club on April 14th 1978 and witnessing Joy Division, or David Bowie performing Ziggy Stardust in 1972.  If you go with an attitude of rock and roll history, “Touch Tongues” will be one of the best shows you have ever seen.

Click to listen to Touch Tongues

Here is a short video I put together from the “Love” show that we were a part of this last Feb. in Dallas. Veritas helped Ransomed Productions and other Dallas companies raise support through art, music and fashion for the Falling Whistles organization. The evening turned out 1,500 people. It was an incredible night. I hope you enjoy the short video, for more information please visit www.fallingwhistles.com